About

I’m passionate about making complex interfaces simple and intuitive for users. My career began in 2011 as a front-end developer, giving me a strong technical foundation that bridges the gap between design and development. For over eight years, I have worked as a UX designer, combining technical expertise with a user-centered approach to craft intuitive interfaces that solve user needs and achieve business objectives effectively.

For the past three years, I have been leading the design team at “Crimtan”, a programmatic advertising company, where we focus on developing a platform that integrates DSP, CRM, and ERP components. My key responsibilities include:

  • Team Leadership: Managing and mentoring the design team, streamlining workflows, and fostering collaboration across departments.
  • Feature Development: Driving the design and delivery of new platform features that align with user needs and business goals.
  • Design System Integration: Creating and maintaining a comprehensive design system, ensuring smooth implementation, detailed documentation, and continuous support.
  • UX/UI Testing: Conducting both quantitative and qualitative testing to optimize usability and improve user satisfaction.

I’m dedicated to continuous learning and professional development. Recently, I completed the “Measuring UX and ROI” course by the Nielsen Norman Group and the “Design Management” course by Yury Vetrov — Design & Brand Director at Muse Group (ex. Raiffeisen Bank, Mail.ru Group) — further strengthening my expertise in user experience metrics and design leadership.

Outside of work, I enjoy hiking, biking, and swimming, along with creative pursuits such as photography, videography, visiting museums, and playing the piano. These activities inspire me, broaden my perspective, and help me maintain a healthy work-life balance.